Examples
See it in action
Explore three illustrative simulated examples. Each one shows the kind of directional report you'd receive after testing an idea.
Illustrative simulated example
Simulated panel: 25 profiles4 example responses shown
Decision summary
Signal: Parts of the offer resonate. Change one variable and retest.
Estimated buying-interest share: 58% of the simulated panel selected one of the two higher response options.
Confidence: Confidence shows how consistently simulated responses lean, not certainty that customers will buy.
Next test to run
Change either the promise or the price, then run the same test again.
This is directional feedback from a simulated panel, not a forecast or a count of customers who will buy.
View tested idea
A refillable deodorant with a subtle cedar scent and a sleek aluminum case.
Category: Personal care. Price: $14.99. What's new: Refillable, low-waste packaging with a natural scent profile..
Response distribution
Demographic patterns
Groups with fewer than 10 profiles are shown qualitatively to avoid false precision.
Age
Income
Gender
Region
Ethnicity
Reasons and concerns
Reasons to buy
- Refillable packaging reduces waste and appeals to eco-conscious buyers
- Scent profile feels upscale and gender-neutral
- Premium materials signal quality and durability
- Easy to picture using it daily
- Sustainability story feels credible at this price point
- Aluminum case looks good on a bathroom shelf
Concerns
- Unsure if the cedar scent will suit everyone's taste
- Refill process might be inconvenient or messy
- Price could be higher than drugstore options people are used to
- Would want proof it lasts all day before committing
- No mention of whether it's aluminum-free formula
Example responses
“I like the idea of a refillable deodorant because it feels more sustainable than the usual plastic sticks. The cedar scent sounds refined, but I would want to smell it first.”
Age 25-34 · Female · $50k-$75k · West · Hispanic
“This sounds premium and eco-friendly, which is appealing. If the refills are easy to order and not too pricey, I'd consider switching.”
Age 35-44 · Male · $75k-$100k · South · White
“The aluminum case feels elevated, but I'd need to know how well it works compared to what I use now.”
Age 55-64 · Female · $100k-$150k · Midwest · Black
“I'm drawn to the sustainability angle. At $14.99 it's reasonable for a refillable, though I'd want a trial size first.”
Age 18-24 · Female · $25k-$50k · Northeast · Asian
Method notes
We generate survey-style reactions from simulated demographic profiles, then summarize how those responses lean. The result is directional and should guide the next real-world test.
Agreement level
1.180
Lower = more agreementGroup spread
0.140
Lower = more consistentPanel size
25 profiles
Panel mix
Age, gender, income, region, ethnicity
Scoring guide
default
Scoring model
Standard text model
The scoring approach was evaluated against human survey responses in an arXiv preprint. Read the arXiv preprint.