Examples

See it in action

Explore real simulation results for three different product ideas. Each example shows the full report you'd get from running your own test.

Based on 5 survey-style responses

58%likely to buy

Mixed signalMedium confidence

About 58 out of 100 consumers would consider buying. Strongest demographic signal: Gender: Female.

Mixed signal — refine your positioning and test again.

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A refillable deodorant with a subtle cedar scent and a sleek aluminum case.

Category: Personal care. Price: $14.99. What's new: Refillable, low-waste packaging with a natural scent profile..

Response distribution

Definitely no

Probably no

15%

Not sure

20%

Probably yes

33%

Definitely yes

25%

Demographic breakdown

Average score and likely buyers by group.

Age

18-243.9 avg · 65% likely

25-343.8 avg · 62% likely

35-443.6 avg · 55% likely

45-543.5 avg · 50% likely

55-643.4 avg · 48% likely

Income

$150k+3.9 avg · 67% likely

$100k-$150k3.8 avg · 63% likely

$50k-$75k3.7 avg · 60% likely

$75k-$100k3.6 avg · 55% likely

$25k-$50k3.5 avg · 52% likely

Gender

female3.8 avg · 62% likely

male3.5 avg · 52% likely

Region

west3.8 avg · 64% likely

northeast3.7 avg · 58% likely

south3.6 avg · 55% likely

midwest3.4 avg · 50% likely

Ethnicity

asian3.9 avg · 65% likely

hispanic3.8 avg · 62% likely

black3.7 avg · 58% likely

white3.6 avg · 55% likely

other3.5 avg · 52% likely

Signal highlights

Highest lift

Gender: Female

62% likely to buy

Lowest lift

Gender: Male

52% likely to buy

Widest spread

Gender

10% gap between groups

Most consistent

Gender

10% gap across groups

Why people lean this way

Reasons to buy

Refillable packaging reduces waste and appeals to eco-conscious buyers
Scent profile feels upscale and gender-neutral
Premium materials signal quality and durability
Easy to picture using it daily

Concerns

Unsure if the cedar scent will suit everyone's taste
Refill process might be inconvenient or messy
Price could be higher than drugstore options people are used to
Would want proof it lasts all day before committing

Sample responses

“I like the idea of a refillable deodorant because it feels more sustainable than the usual plastic sticks. The cedar scent sounds refined, but I would want to smell it first.”

Age 25-34 · Female · $50k-$75k · West · Hispanic

“This sounds premium and eco-friendly, which is appealing. If the refills are easy to order and not too pricey, I'd consider switching.”

Age 35-44 · Male · $75k-$100k · South · White

“The aluminum case feels elevated, but I'd need to know how well it works compared to what I use now.”

Age 55-64 · Female · $100k-$150k · Midwest · Black

“I'm drawn to the sustainability angle. At $14.99 it's reasonable for a refillable, though I'd want a trial size first.”

Age 18-24 · Female · $25k-$50k · Northeast · Asian

Method notes

We simulate how a demographically balanced panel would answer a purchase-intent survey, then translate their responses into a survey-style score and distribution.

Agreement level

1.180

Lower = more agreement

Group spread

0.140

Lower = more consistent

Panel size

25 profiles

Panel mix

Age, gender, income, region, ethnicity

Scoring guide

default

Scoring model

Standard text model

Research-backed. Based on a published research paper validated against human survey responses. Read the paper.

Recommended next steps

Adjust the promise or price to move more people into 'likely to buy'.
Consider an A/B: change one claim or price point and rerun.

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