Examples
WouldTheyBuy examples
See how different ideas shift the purchase-intent signal.
Sample tests
Choose an idea
Each sample includes a signal summary, distribution, and sample responses.
Estimate ready
Purchase-intent estimate
Based on 3 survey-style responses across the panel.
Inputs
Idea
A refillable deodorant with a subtle cedar scent and a sleek aluminum case.
Notes
Category: Personal care. Price tier: Mid. What's new: Refillable, low-waste packaging with a natural scent profile..
Purchase-intent signal
Mixed signal
Mixed read
About 58 out of 100 might say they'd buy.
Survey-style distribution
Top reasons
- Refillable packaging reduces waste
- Scent profile feels upscale and gender-neutral
- Premium materials signal quality
- Easy to picture using it daily
Top concerns
- Unsure if the scent will suit everyone
- Refill process might be inconvenient
- Price could be higher than drugstore options
- Would want proof it works all day
Sample responses
Survey-style"I like the idea of a refillable deodorant because it feels more sustainable than the usual plastic sticks. The cedar scent sounds refined, but I would want to smell it first."
"This sounds premium and eco-friendly, which is appealing. If the refills are easy to order and not too pricey, I'd consider switching."
"The aluminum case feels elevated, but I'd need to know how well it works compared to what I use now."