See what changed the result
Explore three illustrative experiments. Each one ends with a decision you can use.
Illustrative simulated example
Simulated panel: 25 profiles4 example responses shown
View tested idea
Refillable skincare with visible freshness and performance proof.
Category: Personal care. Price: $14.99. What's new: Refillable, low-waste packaging with a natural scent profile..
Buying signal
The buying signal is the share of the simulated response distribution in the two higher survey options.
Original response spread
Response distribution
Demographic patterns
Groups with fewer than 10 profiles are shown qualitatively to avoid false precision.
Age
Income
Gender
Region
Ethnicity
Evidence behind the themes
Reasons to buy
Refillable design reduces waste
The reusable aluminum case makes the sustainability benefit easy to understand.
“I like the idea of a refillable deodorant because it feels more sustainable than the usual plastic sticks. The cedar scent sounds refined, but I would want to smell it first.”
“I'm drawn to the sustainability angle. At $14.99 it's reasonable for a refillable, though I'd want a trial size first.”
Premium materials feel worth considering
The case and cedar scent give the offer a more elevated feel than a standard stick.
“The aluminum case feels elevated, but I'd need to know how well it works compared to what I use now.”
Concerns
Scent is hard to judge before buying
People want a lower-risk way to learn whether cedar works for everyday use.
“I like the idea of a refillable deodorant because it feels more sustainable than the usual plastic sticks. The cedar scent sounds refined, but I would want to smell it first.”
“Cedar scent is a bold choice. I appreciate gender-neutral personal care but worry it might smell too woody for everyday use.”
Performance still needs proof
The sustainable format is appealing, but all-day effectiveness remains uncertain.
“The aluminum case feels elevated, but I'd need to know how well it works compared to what I use now.”
Example responses
“I like the idea of a refillable deodorant because it feels more sustainable than the usual plastic sticks. The cedar scent sounds refined, but I would want to smell it first.”
Age 25-34 · Female · $50k-$75k · West · Hispanic
“This sounds premium and eco-friendly, which is appealing. If the refills are easy to order and not too pricey, I'd consider switching.”
Age 35-44 · Male · $75k-$100k · South · White
“The aluminum case feels elevated, but I'd need to know how well it works compared to what I use now.”
Age 55-64 · Female · $100k-$150k · Midwest · Black
“I'm drawn to the sustainability angle. At $14.99 it's reasonable for a refillable, though I'd want a trial size first.”
Age 18-24 · Female · $25k-$50k · Northeast · Asian
Method notes
We generate survey-style reactions from simulated demographic profiles, then summarize how those responses lean. The result is directional and should guide the next real-world test.
Agreement level
1.180
Lower = more agreementGroup spread
0.140
Lower = more consistentPanel size
25 profiles
Panel mix
Age, gender, income, region, ethnicity
Scoring guide
default
Scoring model
Standard text model
The scoring approach was evaluated against human survey responses in an arXiv preprint. Read the arXiv preprint.
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