Screen 8 concepts for the price of zero
A proper concept test costs $15K and takes weeks. You have a dozen flavor, format, and positioning ideas to narrow down. Get a buying-intent estimate in 60 seconds so you only send winners to the expensive study.
Free. No signup required. Results are shareable.
likely to buy
Top signal: Health-conscious women 25\u201344 show the strongest purchase intent at this price point.
Cheap first filter
Screen flavor, format, and positioning ideas in 60 seconds before you spend $15K on a formal concept test.
Demographic breakdowns
See which age groups, income brackets, and shopper profiles are most likely to pick your product off the shelf.
Shelf-ready signals
Learn which benefits resonate and which claims fall flat before you commit to packaging, co-packing, or a retail pitch.
A formal CPG concept test costs $15K or more and takes weeks to deliver results. WouldTheyBuy gives you a fast first filter built on the methodology from Semantic Similarity Rating (arXiv:2510.08338, Maier et al., 2024). In 60 seconds you get a purchase-intent score on a 5-point scale with demographic breakdowns by age, income, diet, and lifestyle segments. Use it for CPG concept testing and consumer product validation — screen flavor, format, and positioning ideas before committing to co-packing minimums or an expensive beverage product idea test. Compare every SKU in your pipeline side by side while changes still cost nothing.
How it works
Describe your product concept
Share what it is, who it\u2019s for, your target price, and the key differentiator \u2014 just like a one-liner on a sell sheet.
Review the buying signal
See purchase intent scored on a 5-point scale with breakdowns by age, income, diet, and lifestyle segments.
Narrow the lineup
Run each flavor, format, or positioning angle and compare scores to decide which concepts deserve the full study.
Frequently asked questions
Can this replace a formal concept test?+
No — but it is a fast, free first filter. Use WouldTheyBuy to screen concepts quickly, then send only the winners to the $15K study. It saves budget and narrows your lineup before committing to formal research.
Does it work for food and beverage products?+
Yes. Describe your product concept — flavor, format, positioning, and price — and get a purchase-intent score with breakdowns by age, income, diet, and lifestyle segments in about 60 seconds.
Can I compare multiple SKUs or flavors?+
Yes. Run a separate test for each concept and compare scores side by side. It is free and takes about a minute per test.
Is WouldTheyBuy free?+
Yes, completely free. No signup, no credit card, no limits. Screen as many concepts as you need.