Guides
Run a purchase-intent test in 60 seconds
Get a directional buying signal before you pay for surveys, ads, prototypes, or inventory. Describe the offer and see who is likely to buy.
Who this is for
This is for anyone asking, "Would people actually buy this at this price?" It works for physical products, digital products, software, courses, services, and campaign ideas.
What you get in the report
- Likely buyer share.
- Response spread showing strong, mixed, and weak interest.
- Demographic segments with the clearest signal.
- Why buyers may care.
- What might stop them.
- Suggested next action.
Example input
A $99 online course that teaches busy managers how to use AI tools to write better performance reviews in less time.
Example output summary
The result might show stronger interest from mid-career managers and HR-adjacent roles, with price sensitivity among individual buyers. The next step could be testing a team-license angle or a shorter workshop version.
When to use this vs a survey
Use WouldTheyBuy when you need a fast first read. Use a real survey when the decision is expensive, the target audience must be tightly screened, or you need statistically defensible evidence for a board, investor, or enterprise client.
Related pages
Frequently asked questions
What is a purchase-intent test?+
It checks how likely people are to consider buying a product at a given price. WouldTheyBuy gives a fast directional estimate with reasons, concerns, and audience signals.
Can I test different prices?+
Yes. Run the same product idea at different prices and compare the buyer signal and objections.
Should I still talk to customers?+
Yes. Treat this as an early screen that helps you decide which idea, price, or audience is worth deeper research.