Know if backers will pledge—before you spend $15K
Only 42% of Kickstarter campaigns succeed. Get a buying-intent signal before you commit your budget to video, ads, and fulfillment planning.
Free. No signup required. Results are shareable.
likely to buy
Top signal: Tech-curious early adopters aged 25\u201334 show the strongest pledge intent at this price.
60-second signal
Get a directional read on backer interest before you spend weeks on campaign prep and production.
Backer-level breakdowns
See which demographics and income segments are most likely to pledge at your reward tier price.
Sharpen your pitch
Learn what to adjust in your positioning, pricing, or reward structure before you go live.
Most Kickstarter and Indiegogo campaigns fail because creators skip demand validation. WouldTheyBuy gives you a research-backed buying-intent signal built on the methodology from Semantic Similarity Rating (arXiv:2510.08338, Maier et al., 2024). In 60 seconds you get a purchase-intent score on a 5-point scale with demographic breakdowns showing which backer segments are most likely to pledge at your reward tier price. Use it for Kickstarter idea validation, crowdfunding demand testing, and pre-launch campaign checks before you commit your budget to video production, ads, and fulfillment planning.
How it works
Describe your product
Share your campaign idea in a sentence or two, set the price, and pick a category.
Review backer intent
See likely demand scored on a 5-point scale with demographic breakdowns and key signals.
Refine before you launch
Adjust your pitch, reward tiers, or target audience based on the results\u2014while changes are still free.
Frequently asked questions
Can this predict if my Kickstarter campaign will succeed?+
It gives you a directional signal, not a guarantee. WouldTheyBuy estimates purchase intent on a 5-point scale using peer-reviewed methodology (arXiv:2510.08338), so you can see how likely backers are to pledge at your reward tier price.
Should I use this before or after making my campaign video?+
Before. Use WouldTheyBuy to validate your concept and price point first. That way you can refine your pitch before committing to expensive video production.
Can I test different reward tier prices?+
Yes. Run separate tests at different price points and compare the purchase-intent scores side by side to find the tier that resonates most.
Is WouldTheyBuy free?+
Yes, completely free. No signup, no credit card, no limits. Test as many campaign ideas as you like.