For agencies and consultants

Bring a sharper question to client research

Screen one consumer positioning angle at a time before the recommendation hardens. Use the result to focus the next real client study.

Free. No signup required.

Estimate ready
58%
Mixed signal

likely to buy

Definitely yes
18%
Probably yes
40%
Not sure
22%
Probably no
14%
Definitely no
6%

Top signal: Women aged 25–34 in the West show the strongest buying-interest signal for this positioning.

Screen the written angle

Run each consumer offer and price separately before deciding what enters the client research brief.

Surface discussion questions

Use the reasons, objections, and broad audience patterns to make the next research round more specific.

Label the evidence honestly

This is a broad simulated U.S. consumer estimate, not client research evidence or a fit for B2B buying committees.

How it works

1

State one client concept

Include the consumer offer, intended buyer, approximate price, and the positioning angle being screened.

2

Compare separate reports

Look for meaningful differences in the reasons, objections, and questions each angle creates.

3

Recommend the real study

Take the stronger hypothesis into recruited research, creative testing, or observed market behavior.