Make the paid feature earn the sprint
Screen a concrete paid consumer feature or offer before the roadmap decision. Use the directional signal to choose the next discovery question.
Free. No signup required.
Illustrative result
Keep the original.
Keep the current offer and test the subscription objection in discovery.
Put the sprint at risk
Check a paid consumer offer while roadmap scope and positioning are still easy to change.
Turn the report into discovery
Use the main reason and concern to choose a prototype, interview, pricing, or behavior question.
Do not use it for B2B proof
The broad simulated U.S. consumer panel cannot represent role-specific users, buyers, or purchasing committees.
How it works
State the paid feature
Describe the consumer, the offer, the approximate price or paid tier, and the promised outcome.
Review the directional pattern
Identify whether need, price, trust, or differentiation is the riskiest assumption.
Run product discovery
Verify that assumption with customers, a prototype, pricing research, usage data, or a live offer test.