Prioritize with signal, not gut feel
You have 12 features on the backlog and zero demand data to rank them. Get a buying-intent estimate you can drop into Slack before the sprint starts.
Free. No signup required. Results are shareable.
likely to buy
Top signal: Power users at mid-market companies show the strongest willingness to pay.
Signal in 60 seconds
Get a directional read on demand before you burn a sprint building the wrong thing.
Audience breakdowns
See which segments care most so you can size the opportunity in your next roadmap review.
Stakeholder-ready proof
Share a concrete purchase-intent score instead of another opinion in the prioritization debate.
Product teams often prioritize features based on gut feel or the loudest stakeholder voice. WouldTheyBuy provides a research-backed alternative, built on the methodology from Semantic Similarity Rating (arXiv:2510.08338, Maier et al., 2024). In 60 seconds you get a purchase-intent signal scored on a 5-point scale with demographic breakdowns — so you can validate a feature idea, see which user segments care most, and bring a concrete feature prioritization signal to your next roadmap review. Use it to compare positioning angles for product manager idea testing and back your recommendations with real data instead of opinion.
How it works
Describe the feature
One sentence on what it does, who it\u2019s for, and what you\u2019d charge \u2014 just like a one-liner in a PRD.
Review the signal
See purchase intent scored on a 5-point scale with demographic and segment breakdowns.
Bring data to the debate
Use the score, top concerns, and audience splits to back your prioritization call with evidence.
Frequently asked questions
Can I use this to prioritize my backlog?+
Yes. Run each feature idea through WouldTheyBuy and compare purchase-intent scores. It gives you a data point for prioritization conversations instead of relying on gut feel or the loudest stakeholder.
How is this different from a customer interview?+
Customer interviews are qualitative and take weeks. WouldTheyBuy gives you a quantitative purchase-intent signal in 60 seconds using peer-reviewed methodology (arXiv:2510.08338). Use both — this is a fast first filter.
Can I share results with my team?+
Yes. Every result gets a shareable link you can drop into Slack, Notion, or a presentation deck.
Is WouldTheyBuy free?+
Yes, completely free. No signup, no credit card, and no limits on how many features you test.
What data do I need to get started?+
Just a one-sentence description of the feature and a price point or value proposition. Think of it as the one-liner you would put in a PRD.