Guides
Turn the startup idea into a buyer question
A broad business idea cannot be validated by one score. State one consumer offer and price, screen the riskiest assumption, and take it to real buyers.
What can this screen decide?
It can help decide which concrete consumer offer deserves the next real test. It cannot validate a startup as a whole. If the offer is still “an app for productivity,” keep shaping the problem and buyer. If it is “a $9 monthly grocery-receipt app for households that want a weekly food-budget summary,” the next uncertainty is clearer.
Use the report to choose evidence
Treat reasons and concerns as hypotheses for discovery. A price concern may lead to a presale or pricing interview. A trust concern may require product proof. A weak need may mean the problem itself needs more customer work.
Keep proof with real buyers
The broad simulated U.S. consumer panel is not traction, market fit, or investor evidence. Use it before interviews or a live test, then base the decision on what real buyers say and do.
Related guidance
Frequently asked questions
Is this a business-plan validator?+
No. It screens stated buying interest for one concrete consumer offer and price. It does not evaluate the whole business model, market size, or financial plan.
Can I use it for B2B ideas?+
The current panel is a broad simulated U.S. consumer panel, so it is a weak fit for role-specific buyers and purchasing committees. Interview the actual roles instead.
What should follow a promising result?+
Verify the main uncertainty with customer interviews, a landing page, a waitlist, a presale, product usage, or revenue.